Brand guidelines · v1.0 · July 2026
The JABASU brand system.
One reference for everyone who puts the JABASU name on something: the logo, the aperture motif, color, typography, voice, and core interface components.
01
Logo
The JABASU wordmark ships in exactly two colorways: white on dark surfaces, ink on light surfaces. Use the precolored SVG or PNG files below; do not restyle them.
Do
- Keep clearspace around the wordmark of at least the height of the letter J on all sides
- Use a minimum height of 20px on screen
- Place it on Ink, White, or a photograph with clear contrast
- Use the provided files: jabasu-logo-white.svg or jabasu-logo-ink.svg
Don't
- Stretch, rotate, outline, or add shadows and glows to the wordmark
- Recolor it with anything other than White or Ink
- Set it over the aperture rings or other busy patterns
- Recreate it in type; it is drawn, not set
Downloads
Transparent-background PNGs of the wordmark and solid square marks, plus the SVG source. Pick the smallest size that covers your use.
Square, Light
Avatars and app tiles on any surface
Favicon
White mark on Ink for browser tabs and app icons
02
The iris and the aperture
The two a's in the wordmark carry a dot inside a ring. That detail is the brand's signature and appears at two scales:
- Iris: the small dot-in-ring marker. Used as a list bullet and separator, always in Cobalt or Aqua.
- Aperture: concentric gradient rings that rotate slowly. Reserved for hero moments; never more than one per page, and never behind the wordmark.
The aperture always uses the Cobalt to Aqua gradient, and all rotation stops when a visitor prefers reduced motion.
03
Color
The palette is dark-dominant: Ink carries every layout, the two accents do the pointing. Click a swatch to copy its hex value.
Proportions
Ink dominates. White carries text. Cobalt and Aqua together should stay under a tenth of any composition.
The one gradient
Cobalt to Aqua, left to right or top-left to bottom-right. It appears in the aperture and in selective headline highlights. No other gradients exist.
Contrast
Body text on Ink is White or Mist. Mist is for supporting text only, never for text smaller than 14px.
04
Typography
Three faces, three jobs. Nothing else joins the stack.
Space Grotesk · Display
Weights 500 / 600 / 700 · tracking tight
Crafting excellence.
All headlines and product names. Never below 20px.
Inter · Body
Weights 400 / 500 / 600
JABASU builds production-grade AI products for healthcare, legal, and enterprise analytics teams. Body copy is set between 14 and 18px with relaxed leading.
All paragraphs, interface text, and navigation.
IBM Plex Mono · Labels
Weights 400 / 500 · uppercase · tracking 0.22em
Enterprise AI products & solutions
Eyebrows, section numbers, data, and metadata. Always uppercase, always tracked wide, never for sentences.
05
Voice
JABASU sells to professionals whose work has consequences. The writing earns trust by being exact, not excited.
Plain over clever
Write this
"Ask in plain English. Get answers from massive datasets in seconds."
Not this
"Unleash revolutionary next-gen intelligence across your data universe."
Specific over sweeping
Write this
"We respond within 24 to 48 hours during business days."
Not this
"Our world-class team is always standing by."
Confident, never breathless
Write this
"Built with practitioners in healthcare, law, and data teams."
Not this
"The most disruptive AI platform the industry has ever seen!"
06
Components
The core interface pieces, shown live. Reuse these before inventing new ones.
Buttons
One primary button per view. Labels say exactly what happens: "Explore our products", not "Learn more".
Status pill
Aqua, mono, uppercase. States a fact about availability; it is not a badge for marketing claims.
Eyebrow + heading
Products
Three products. One standard.
Every section opens this way: a mono eyebrow naming the territory, then a display heading making the claim.
Iris list
- Natural language to SQL queries
- Conversational data insights
- AI-powered report generation
Feature lists use iris markers, not checkmarks or generic bullets.